PUMA in The World of Sports
With the business mission of being “Forever Faster”, PUMA aims to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, womens golf shorts and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
From Humble Beginnings to International Breakthrough
In 1919, the Dassler Brothers started their shoe factory in their parent’s home, which grew and evolved into the world-renowned PUMA today. The brand had gained notoriety since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games. More athletes wore PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.
Level Up On The Playing Field
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.
PUMA’s Business Philosophy
PUMA views sustainability in the same way they consider sports — it’s about figuring out and improving weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
PUMA: Culture of Firsts
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
Turning Intent Into Action
Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA womens golf shorts takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.