PUMA: Forever Faster
PUMA, one of the top sports companies in the world with a history spanning more than 70 years, invites you to fully immerse yourself in the world of sports. PUMA is committed to providing high-quality sporting equipment and apparel for sports including basketball, golf, and football jerseys. By taking cues from both the most recent fashion trends and their distinctive sporting past, PUMA improves the perception of their brand.
Birth of a Giant
Rudolf and Adolf Dassler established the business “Dassler Brothers Shoe Factory” at their German home in 1919, beginning PUMA’s lengthy tradition of producing high-quality sporting goods. Several sportsmen, notably the well-known Jesse Owens, won gold medals while competing with Dassler spikes during the first few years of the company’s existence.
From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.
PUMA’s Sustainability Efforts
Similar to how they see athletics, PUMA sees sustainability as a process of identifying and strengthening areas of weakness in order to achieve shared objectives. By improving on social and environmental issues where they have the largest influence, such as Plastic & Oceans, Circularity, Biodiversity, and others, PUMA aims to bring about change via fashion and sportswear.
Forever Faster, Always First
PUMA understands the importance of creation to level up on sport performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drive innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centered focus in their designs.
PUMA Supports Gender Equality
Over the years, PUMA has collaborated with athletes and ambassadors who have spoken out in favour of equality for all. By encouraging activities that result in real change such as learning about the problems, and contributing to and supporting groups and initiatives, PUMA leverages their platform to assist in bringing about change.